How to Price Private Label Kandoras and Thobes | AL RUQIU

How to Price Private Label Kandoras and Thobes — A useful checklist for private-label abaya production, wholesale buying, and broader Islamic clothing

Begin with the true cost of the garment

Pricing private-label kandoras and thobes should start with a complete cost map, not a competitor's shelf price or a factory unit figure copied without context. List development and sample work, fabric, lining or interfacing, construction, embroidery or trim, labels, hangtags, packaging, inspection, freight, clearance assumptions, payment costs, photography, storage, returns, and expected waste. Separate one-time brand costs from costs that repeat on every unit.

Cost by style and colour

Create one worksheet per design with style number, fabric, colour, size curve, quantity, decoration, label version, packaging, and target stock date. If a design-colour run uses an MOQ of 20 pieces per design per colour, calculate the cost across that actual run; do not apply the minimum to unrelated colours. Small quantities may carry development or trim costs differently from a deeper repeat order. Record all quotation assumptions and their expiry.

Calculate a retail price deliberately

Choose whether the business uses a markup on landed cost, a target gross margin, or another documented method. For a margin approach, identify landed cost and the planned selling price, then check that discounts, payment fees, returns, and fulfilment do not consume the intended contribution. Run low, expected, and high scenarios for freight or exchange movement where relevant. The exact result depends on the brand's channel and destination, not on a universal percentage.

Include the customer promise

A premium kandora or thobe may require better fabric, precise collar construction, embroidery, careful pressing, branded packaging, and stronger product information. Price the evidence that supports that promise. Do not add vague luxury language to justify an untested garment. Compare the physical sample with the intended retail price: fit, hand feel, decoration, labels, and presentation must make sense together. Customer service and return handling belong in the commercial plan.

Test reorder economics

After launch, track sell-through, discounting, returns, size performance, colour performance, landed cost, stock cover, and the date a reorder would arrive. A style with a lower unit price is not necessarily healthier if it requires markdowns or generates fit returns. For a repeat order, compare the new quotation with the approved sample and identify what changed. Review whether a higher quantity, simplified trim, or narrower colour range improves the real contribution.

Make the price auditable

Share the worksheet with buying and finance, and keep supplier inclusions clearly marked.

Explain the price decision

Present the worksheet to the brand team as three decisions: what the customer receives, what the business must spend, and what volume makes the offer repeatable. If the price misses the target, change a documented input such as trim complexity, quantity, channel, or packaging rather than quietly reducing quality. Reapprove the sample whenever that change affects the garment. AL RUQIU can quote private-label kandoras or thobes from a specific specification, while the brand confirms its own destination costs, tax treatment, retail strategy, and margins. A defensible price comes from visible inputs and a tested garment, not from a headline unit figure alone.